Augmented reality, or AR for short, is the use of technology to modify or interact with reality. While virtual reality has been around for a while, it still hasn't hit home with the public yet. Popular applications, such as Pokemon Go, have tried to promote this new technology by incorporating it with familiar brands. However, most people simply use these applications with the AR functionality off. Amazon is attempting to change this with an AR update for their smartphone app. Users will be able to load 3D models of select products and view them in their homes through their mobile devices. Amazon is not the only company introducing this. Target added AR functionality to its app last week. However, Target's AR is limited to only 200 store-brand products. I believe these companies are smart to implement this new technology into their apps. Recent years have taught us that the public loves using their smart devices to interact with the real world. There has been a surge in VR, or virtual reality, within recent years. Consumers are using VR headsets with their games to create more immersive experiences. VR is projected to become a $7 billion business by the end of this year (Roettgers). Even photo editing has become a standard for typical users. Apple gives users many editing tools to mark-up, crop, and enhance pictures with ease. In addition, SnapChat allows users to apply filters to manipulate their faces directly. As a developer, I strive to incorporate the latest technologies into my work. Much like adding AR to mobile applications, I've adapted to implementing new frameworks, such as BootStrap and AngularJS, into my websites. The public adapts to new technology fast and it's important to keep up with it. Reality manipulation is becoming a standard in the tech industry. AR is part of this movement and it's important for companies to utilize it. It promotes innovation, which is vital in the rapidly changing field technology. Best of all, the end users benefit by receiving free enhancements and a more immersive experience. This was article was in response to this article.
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