Ever since the introduction of credit cards, physical cash has diminished in popularity. Paying for products and services is as easy as sliding a card in a machine. However, paying friends with credit cards isn’t such an easy process. This is why companies such as Venmo have made strides to make digital payment between individuals just a few touches away. Apple just released iOS 11 a couple weeks ago and with it comes the promise of Apple Pay Cash. This feature aims to make digital payment between individuals even easier by integrating it into the operating system of the iPhone. Apple Pay has been available for a while now with much success. Users have been able to purchase products from select stores by simply holding up their phones. The “Cash” sublet of Apple Pay makes paying friends with your card as easy as sending a text.
Companies such as Apple are constantly searching for ways to simplify consumers’ lives. Venmo made paying friends and family easier than ever, and most companies wouldn’t try to simplify it even further. Apple, on the other hand, sees each company's’ success as an opportunity for itself. Success in the tech industry is derived from simplicity. However, a lot of people believe simplifying a task means working off an already tedious task. This isn’t always the case. Apple is trying to prove this by making digital payments, a concept already made simple by Venmo, even easier. This is an important business strategy to understand because it means innovating the industry doesn’t have to start at square one. Building off of previous technology to improve current tasks is a highly efficient tactic. When developing websites, I always consult the most popular domains to see what works from a design standpoint. I type the code for a mock-up and brainstorm how I can improve and personalize it. It’s a key development strategy that most web developers follow. Apple Pay Cash has only launched in beta. However, if it proves to be a success (which I’d wager it will), more companies will undoubtedly implement digital pay into their devices. This articles is a response to this article.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |